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Jenga Plans
Marketplace platform — Kenya
01The Challenge
House plans in Kenya are largely traded informally — shared through contacts, social media and unverified listings. Buyers struggle to compare options and trust what they are paying for, while designers and plan owners have no structured way to reach a national market.
02The Approach
We started with how each side actually works: how buyers search, compare and commit to a plan, and how sellers prepare, price and manage their listings. The marketplace was then scoped around those real journeys — clear catalogue structure first, transaction flow second, and administration that a small team can run day to day.
03The Solution
A dedicated marketplace where plans are listed with images and specifications, buyers browse and search by category, and sellers manage their own listings. The purchase journey is direct and mobile-first, reflecting how most Kenyan buyers will actually use the platform.
04Technology
05The Result
The platform is live at jengaplans.com and open to buyers and sellers across Kenya.
